Pegasus Food Group
B2B food manufacturing & private label
2026
WordPress · Elementor Pro · Pipedrive · Custom CSS
Challenge
Position a 25-year-old food manufacturer as an enterprise-grade B2B partner, not just another co-packer, while housing a portfolio of owned brands alongside confidential B2B case studies. It meant balancing rich visual storytelling with structured, high-trust content, solving complex layout problems, and wiring the site directly into the client's sales CRM.
Approach
The build centered on establishing scale and trust. A distinct architectural rhythm separates corporate capabilities from the individual brands, giving each brand its own voice under the corporate umbrella. Where standard page-builder features caused layout shifts or rendering bugs, the build dropped down to native code: custom CSS for complex sticky columns, overrides for Elementor's motion-effects DOM manipulation, and manual z-index management. The user journey was mapped to funnel B2B prospects toward a consultation.
What was built
- Multi-brand architecture integrating sub-brands under one corporate identity01
- Custom-coded sticky sidebars using native CSS position: sticky02
- Structured two-column case-study component for deep reading and B2B trust03
- Split desktop and mobile animated tickers for brand messaging04
- Custom three-column testimonial grid by segment: retail, foodservice, emerging brands05
- Elementor form routing connected directly to Pipedrive06
- Global design system for the Ocean/Rust palette and Wild Pines typography07
Engineering & launch
- Staged on a secure development environment with iterative client feedback01
- Debugging of Elementor's DOM to resolve Flexbox rendering bugs and entrance-animation conflicts02
- Cross-browser and cross-device stabilization for sticky-position performance on iOS and Chrome03
- Form submission and CRM endpoint verification prior to delivery04
Outcome
An enterprise-grade B2B platform that balances visual appeal with technical performance, turning a complex manufacturing portfolio into a streamlined, lead-generating engine.