(02)Case study

Pegasus Food Group

Category

B2B food manufacturing & private label

Year

2026

Stack

WordPress · Elementor Pro · Pipedrive · Custom CSS

Challenge

Position a 25-year-old food manufacturer as an enterprise-grade B2B partner, not just another co-packer, while housing a portfolio of owned brands alongside confidential B2B case studies. It meant balancing rich visual storytelling with structured, high-trust content, solving complex layout problems, and wiring the site directly into the client's sales CRM.

Approach

The build centered on establishing scale and trust. A distinct architectural rhythm separates corporate capabilities from the individual brands, giving each brand its own voice under the corporate umbrella. Where standard page-builder features caused layout shifts or rendering bugs, the build dropped down to native code: custom CSS for complex sticky columns, overrides for Elementor's motion-effects DOM manipulation, and manual z-index management. The user journey was mapped to funnel B2B prospects toward a consultation.

What was built

  • Multi-brand architecture integrating sub-brands under one corporate identity01
  • Custom-coded sticky sidebars using native CSS position: sticky02
  • Structured two-column case-study component for deep reading and B2B trust03
  • Split desktop and mobile animated tickers for brand messaging04
  • Custom three-column testimonial grid by segment: retail, foodservice, emerging brands05
  • Elementor form routing connected directly to Pipedrive06
  • Global design system for the Ocean/Rust palette and Wild Pines typography07

Engineering & launch

  • Staged on a secure development environment with iterative client feedback01
  • Debugging of Elementor's DOM to resolve Flexbox rendering bugs and entrance-animation conflicts02
  • Cross-browser and cross-device stabilization for sticky-position performance on iOS and Chrome03
  • Form submission and CRM endpoint verification prior to delivery04

Outcome

An enterprise-grade B2B platform that balances visual appeal with technical performance, turning a complex manufacturing portfolio into a streamlined, lead-generating engine.

Stack

WordPressElementor ProPipedriveCustom CSS
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