Dr. Luis Fernando Gómez — Medical Website Built to Drive Appointments
Trust-first, mobile-ready website for a medical practice with clear services and a frictionless “book appointment” flow
What I built
Conversion-focused homepage structure (value → services → trust → action)
Service layout designed for clarity (quick scanning + “learn more” paths)
Trust sections (“Why choose me?”, testimonials) to reduce doubt
Blog section ready for educational content and SEO growth
Appointment booking experience embedded directly on the site
Consistent UI system (typography, spacing, cards) across sections
Lead capture
Primary CTA “Reserva tu cita” placed in header and hero
Booking module to schedule appointments without back-and-forth
Clear contact options (WhatsApp / phone / email) for quick questions
Repeat CTAs across key sections to keep momentum
DATE
Jun 2024
CLIENT
Dr. Luis Fernando Gómez, Colombia
SERVICE
Web Design & UI/UX
TOOLS
WordPress, Elementor, Custom JS/CSS
The homepage guides visitors from a clear wellbeing promise to services and trust signals, then removes friction with a direct appointment booking flow.
CHALLENGE
The practice needed a modern website that builds credibility fast and turns visitors into booked appointments—without overwhelming patients with medical jargon.
SOLUTION
- Clear promise above the fold + strong “Book appointment” CTA
- Scannable service blocks to help visitors self-identify needs
- Trust-building sections (patient-first approach + testimonials)
- Blog structure for ongoing educational content
- Embedded scheduling flow to convert intent into action
Ready to turn your website into a lead machine?
I build WordPress websites and landing pages designed to convert visitors into leads. Share your goal and I’ll reply with a clear plan.